Care guide
A good piece of clothing can last for years, and most of what shortens its life happens in the wash. Natural fibres do not need much. They need the right kind of little.
Wash cooler, wash less
Most pieces do not need a hot wash, and most do not need washing as often as we think. Airing a garment overnight is often enough. When you do wash, cooler water protects both the fibre and the colour, and it uses less energy.
- Linen and cotton: machine wash at 30°C, inside out.
- Wool and merino: hand wash cold, or a wool cycle if your machine has one.
- Wash similar colours together, and close any buttons or zips first.
Dry naturally
Tumble dryers are hard on natural fibres. Drying flat or on a line keeps the shape and the softness. Wool in particular should be reshaped gently by hand and dried flat, away from direct heat.
Line-dried linen, ironed while still a little damp, is one of the quiet pleasures of natural cloth.
Store with room
Give your pieces space to breathe. Fold heavier knits rather than hanging them, so they keep their shape. A crowded wardrobe creases everything and wears the shoulders of hanging garments over time.
Mend before you replace
A loose button or a small seam is a short repair, not the end of a garment. Caring for what you own is the most sustainable choice there is, and often the most satisfying.
Care notes are printed on every product page and on the label of each piece.